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What exactly is a keyword?

Keywords are the words or phrases that individuals enter into search engines like Google, Bing, or Yahoo while looking for information. Keywords are the cornerstone of both pay-per-click (PPC) advertising and Search Engine Optimization (SEO) in the context of digital marketing. In plainer terms, a keyword is a word or phrase that you want people […]

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Digital Marketing strategies that are likely to be effective in 2023

Personalization: In recent years, personalised marketing has been more and more popular, and in 2023, it’s set to be much more crucial. Create customised campaigns that cater to the unique needs and interests of your audience by using consumer data. Voice search optimization: As voice assistants like Alexa and Google Home gain popularity, it will

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SEO strategies and trends that are likely to be in use in 2023

SEO (സെർച്ച് എഞ്ചിൻ ഒപ്റ്റിമൈസേഷൻ) 2023-ൽ ഡിജിറ്റൽ മാർക്കറ്റിംഗിന്റെ ഒരു പ്രധാന ഘടകമായിരിക്കും. Focus on user experience: ഉപയോക്തൃ അനുഭവം (UX) SEO-യിൽ കൂടുതൽ നിർണായകമാകുന്ന ഒരു ഘടകമാണ്. വേഗത്തിലുള്ള ലോഡ് വേഗത, ലളിതമായ നാവിഗേഷൻ, മൊബൈൽ സൗഹൃദം എന്നിവ പോലുള്ള നല്ല ഉപയോക്തൃ അനുഭവം നൽകുന്ന വെബ്‌സൈറ്റുകൾക്ക് Google മുൻഗണന നൽകുന്നു. Voice search optimization: സ്‌മാർട്ട് സ്പീക്കറുകളും ഡിജിറ്റൽ അസിസ്റ്റന്റുമാരും വർധിച്ചതോടെ വോയ്‌സ് സെർച്ച് കൂടുതൽ സാധാരണമായിക്കൊണ്ടിരിക്കുകയാണ്. വോയ്‌സ് തിരയൽ ഫലങ്ങളിൽ വെബ്‌സൈറ്റുകൾ

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Google Ads & Listings

Google Ads & Listing Google Listings & Ads makes it simple to connect your WooCommerce store to Google Merchant Center, allowing you to showcase your products to shoppers across Google Search, Shopping, Gmail, YouTube, and the Display Network to drive traffic and sales to your store for free or with advertisements. Once your accounts are

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The Value of Digital Marketing and the Importance of a Website

The Value of Digital Marketing and the Importance of a Website Everything in today’s world is going digital, whether it’s cellphones, wrist watches, office equipment, or measurement instruments. As a result, deciding to use digital for marketing and advertising is a prudent decision, and investing time and money in this area is the best option

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