Keywords are the words or phrases that individuals enter into search engines like Google, Bing, or Yahoo while looking for information. Keywords are the cornerstone of both pay-per-click (PPC) advertising and Search Engine Optimization (SEO) in the context of digital marketing.
In plainer terms, a keyword is a word or phrase that you want people to identify with your website or content and that they are probably going to use while looking for information online.
For instance, if you operate a site on wellness and health, some relevant keywords would include “exercise routines,” “healthy eating,” or “weight loss tips.” If your blog post or website page has been optimised for these keywords, it will show up in the search results when users put those phrases into a search engine.
For your digital marketing initiatives to be successful, selecting the appropriate keywords is crucial. Finding the most relevant and well-liked terms used by your target audience is crucial when conducting keyword research. You may look for and evaluate keywords that can help you increase traffic to your website or content using a variety of tools, such as Google Keyword Planner, SEMrush, or Ahrefs.
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